|For Immediate Release||Contact: Chanele Newton 312-368-5814|
|Olamide Aruwajoye 312-368-5829|
CHICAGO, IL — October 18, 2013 — In celebration of Illinois Lottery’s newest instant ticket, The Magnificent Mile®: $25,000 Shopping Spree, the Lottery will be offering free trolley rides along Michigan Avenue on Saturday afternoons, between the hours of 11am — 3pm, beginning October 19. The free trolley will also be available the first three Saturdays in NovemberóNov 2, 9 and 16. The new instant game gives players the chance to win a $25,000 shopping extravaganza and a $5,000 luxury hotel package at The Peninsula Chicago. The Magnificent Mile®: $25,000 Shopping Spree — launched today at an event in the John Hancock Observatory — is the first and only lottery ticket in the United States offering such a prize.
The Magnificent Mile® features 3,100,000 square feet of retail space -- 460 stores, 275 restaurants, 51 hotels and is home to more than 22 million visitors annually. Shoppers interested in covering ground much quicker than walking can catch a trolley ride at Union Station or Ogilvy Station with stops dropping them off at their favorite shops.
“We wanted to give lottery players the chance to win an unforgettable experience and partnering with the Greater North Michigan Avenue Association made this possible,” said Francesco Parola, VP of Sales and Marketing for Northstar Lottery Group. “The trolley service will help shoppers explore the shops on the Magnificent Mile® and we’re also excited to introduce this brand new idea for an instant ticket. We hope Illinoisans share our excitement.”
“The Magnificent Mile® $25,000 Shopping Spree instant ticket is really an experiential gateway to all our district has to offer. We are thrilled to utilize our Magnificent Mile brand in support of this uniquely compelling shopping experience provided by Northstar Lottery Group,” said John Chikow, President and CEO of The Greater North Michigan Avenue Association.
The Magnificent Mile®: $25,000 Shopping Spree instant ticket is a member of The Good Life family of games and features a traditional key-number, match-play style that allows consumers to easily determine if they win by matching any of their numbers to any of the three winning numbers printed on each ticket. Reveal a money bag symbol and automatically win the prize shown; uncover a credit card symbol and win a $1,000 shopping card; reveal a shopping bag and win a $25,000 shopping spree!
Overall odds of winning a prize on The Magnificent Mile®: $25,000 Shopping Spree are 1-in- 4.47. There are seven top prizes offered on this ticket, more than 100 $1,000 shopping cards and $8 million in cash prizes.
The Magnificent Mile®: $25,000 Shopping Spree is available at 8,200 Lottery retailers statewide. This ticket pays out shopping spree prizes in the form of a prepaid debit card and does not offer a cash option.
About Illinois Lottery:
Founded in 1974, the Illinois Lottery has contributed over $18 billion to the state’s Common School Fund to assist K-12 public schools, as well as hundreds of millions of dollars to the Capital Projects Fund and to special causes like Illinois Veterans, the fight against breast cancer, MS research, and assistance for people living with HIV/AIDS. In addition to playing in-store, the Illinois Lottery offers online and mobile play for Mega Millions, Powerball and Lotto at illinoislottery.com. Players must be at least 18 years old.