Illinois Lottery’s Little Lotto is now Lucky Day Lotto
|For Immediate Release|
(CHICAGO, IL -- April 27, 2012) The Illinois Lottery is making a name change this weekend to one of the draw-based numbers game. As of Sunday, April 29, the popular game Little Lotto will be renamed Lucky Day Lotto! Why the change? The Lottery looked at Little Lotto and found that there was nothing “Little” at all about this popular pick five game. Jackpots for Lucky Day Lotto start at $100,000. Drawings are seven days a week with over 35,000 winners every day! That’s over 200,000 winners in Illinois every week!
And starting May 13th, for even more fun, players can add EZmatch to win up to $500 instantly for an additional $1 per play. The EZmatch option provides a second set of numbers that will be selected and printed on Lucky Day Lotto tickets. Match any EZmatch number to any of Lucky Day Lotto numbers and win prize shown instantly. To play, ask the clerk or mark your playslip.
Throughout the month of May, people across Illinois will see TV commercials, Metro radio spots, digital advertising and out of home advertising like billboards that talk about Lucky Day Lotto. To mirror the new name, the look and feel of Lucky Day Lotto is very uplifting, sunny and positive. We’ve inserted a lot of humorous taglines into the campaign, each crafted to help our customers recognize that “today could be your lucky day.” Click here to view the new television spot for Lucky Day Lotto.
If your media outlet currently uses the Little Lotto logo on your website or as a graphic accompanying news stories regarding Lottery winners, please click here for new Lucky Day Lotto logos and EZmatch logo. Click here for the Style Guide for the Illinois Lottery's logo. If you have any questions regarding this name change, please contact Liz Leonard at 312-368-5823.
Founded in 1974, the Illinois Lottery has contributed over $20 billion to the state’s Common School Fund to assist K-12 public schools, as well as hundreds of millions of dollars to the Capital Projects Fund and to special causes like Illinois Veterans, the fight against breast cancer, MS research, and assistance for people living with HIV/AIDS. In addition to playing in-store, the Illinois Lottery offers online and mobile play for Mega Millions, Powerball and Lotto at www.illinoislottery.com. Players must be at least 18 years old.