ILLINOIS LOTTERY LAUNCHES PLAYER EDUCATION CAMPAIGN
Lottery seeks to encourage smart and responsible play
CHICAGO, IL – The Illinois Lottery today announced a new responsible gaming campaign to help players make informed decisions about their lottery play. The March launch of the campaign coincides with National Problem Gambling Awareness Month.
The campaign is comprised of social media posts, in-store messaging and paid advertising that drive players to new online content housed on the Lottery’s website, which features information about how games work, common myths about playing the lottery and practical tips for how to be smart when playing.
The campaign was developed in response to recent independent research commissioned by the Lottery that indicated most Illinois players scored high on the “Positive Play Scale,” demonstrating that they engage in responsible behaviors and have a good understanding of how to play responsibly.
The Positive Play Scale, developed by Canadian research firm
“Our goal is to integrate smart play into every aspect of what we do, from retailer training and game design to consumer research and player education,” Illinois Lottery Acting Director Harold Mays said. “While the
The Illinois Lottery is one of five U.S. lotteries certified to Level 3 by the World Lottery Association, the second-highest level of responsible gaming certification. Working with Camelot Illinois, the Illinois Lottery’s private manager, the Lottery aims to obtain Level 4 certification.
“Sixty percent of Illinois residents play the Lottery at least once every year,” said Camelot Illinois General Manager Colin Hadden. “We want to educate all of our players about
To learn more about the campaign, please visit illinoislottery.com.
Advertisements to be placed in print and digital media outlets
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About the Illinois Lottery:
Founded in 1974, the Illinois Lottery has contributed over $20 billion (since 1985) to the state’s Common School Fund to assist K-12 public schools, as well as hundreds of millions of dollars to the Capital Projects Fund and to special causes like Illinois Veterans services, the fight against breast cancer, MS research, Special Olympics and assistance for people living with HIV/AIDS. In addition to playing in-store, the Illinois Lottery offers online and mobile play for all draw-based Illinois Lottery games at illinoislottery.com. Players must be at least 18 years old.
About Camelot Illinois
Camelot Illinois is the new private manager of the Illinois Lottery. In partnership with the state, Camelot operates a modern lottery that truly benefits the people of Illinois. Camelot is dedicated to working with transparency, integrity