Illinois Lottery Campaigns Win 2020 Golden Trumpet Awards
CHICAGO - Three Illinois Lottery campaigns recently won four Golden Trumpet Awards, including “Best of Show,” from the Publicity Club of Chicago, recognizing the combined efforts of Camelot Illinois, the Illinois Lottery and Flowers Communications Group.
The Golden Trumpet Awards are the most prestigious public relations professional awards program in the Chicagoland region. These awards honor distinguished individual achievement in the planning, creativity and execution of public relations and communications initiatives. The awards are hosted by the Publicity Club of Chicago, which is one of the nation’s largest independent public relations organizations.
The 2019 “Holiday Surprise Truck Tour” took home the “Best of Show” Platinum Award for the most effective overall campaign and also won Gold in the Special Event and Observances category. The Illinois Lottery's Holiday Surprise Truck spread good cheer throughout Illinois by offering consumers free gift wrapping with the purchase of a holiday instant ticket.
The Illinois Lottery “Show Us Your App!” campaign also won Gold in Marketing Consumer Lifestyle and was nominated for the Buell Patterson Technology Award. The campaign encouraged players to download the Illinois Lottery app by providing fun and engaging activations and prizes at Chicagoland Speedway, Taste of Chicago, the Illinois State Fair and the Illinois Lottery Summer Concert Series at Hollywood Casino Amphitheatre.
The Illinois Lottery “Pink Pop Up” was also recognized with a Golden Trumpet Award in Community Relations and was nominated for the Edwin J. Shaughnessy Quality of Life Award. The “Pink Pop Up” event was hosted on National Mammography Day in 2019 and rewarded more than 1,000 women who pledged to get a mammogram with a free Carolyn Adams Ticket for the Cure instant ticket.
To learn about more campaigns from the Illinois Lottery, visit the Illinois Lottery website.
About the Illinois Lottery:
Founded in 1974, the Illinois Lottery has contributed over $21 billion (since 1985) to the state’s Common School Fund to assist K-12 public schools, as well as hundreds of millions of dollars to the Capital Projects Fund and to special causes like homelessness prevention, Illinois Veterans services, the fight against breast cancer and Alzheimer’s, MS research, Special Olympics, police memorials and assistance for people living with HIV/AIDS. In addition to playing in-store, the Illinois Lottery offers online and mobile play for all draw-based Illinois Lottery games at illinoislottery.com. Players must be at least 18 years old.