‘Lottery Tickets Aren’t Child’s Play’
CHICAGO - The Illinois Lottery is pleased to announce that it recently won the National Council on Problem Gambling (NCPG) Holiday Responsible Gaming Campaign Award.
With the campaign theme ‘Lottery tickets aren’t child’s play,’ the Illinois Lottery’s holiday campaign aimed to raise awareness about the risks of giving Lottery tickets to minors as holiday presents and to remind players that its games are strictly for players 18 years of age or older.
The campaign informed the public that early gambling experiences are a risk factor for gambling problems later in life. While instant tickets are a great addition to gifts for adults, it is illegal to give instant tickets to minors.
“Encouraging responsible play is an important part of what we do at the Illinois Lottery,” said Harold Mays, Acting Director of the Illinois Lottery. “It requires cooperation and support across all areas of the business and leverages our advertising campaigns, which are a core channel for educating our players.”
The Illinois Lottery’s ongoing commitment to responsible gaming is further demonstrated by its recent attainment of two responsible gaming certifications. The most recent certification is a Level 3 status to the World Lottery Association (WLA) Responsible Gaming Framework. The Illinois Lottery also received the Implementation Level certificate from The North American Association of State and Provincial Lotteries (NASPL) and NCPG under their Responsible Gaming Verification Program.
“We are proud to see our efforts validated through these certifications and the campaign award, but our work does not stop here. We believe in continuously improving our program to support our players, and we are already working towards achieving the highest level of responsible gaming certification,” Mays said.
The Illinois Lottery leads a number of advertising campaigns throughout the year, reminding players to “Be Smart, Play Smart®” and educating Illinoisans on setting limits and understanding the odds of lottery games to play for fun, not funds. Responsible gaming educational material can be found in all retail locations and on the Illinois Lottery website.
About the Illinois Lottery:
Founded in 1974, the Illinois Lottery has contributed over $21 billion (since 1985) to the state’s Common School Fund to assist K-12 public schools, as well as hundreds of millions of dollars to the Capital Projects Fund and to special causes like homelessness prevention, Illinois Veterans services, the fight against breast cancer, MS research, Special Olympics, police memorials and assistance for people living with HIV/AIDS. In addition to playing in-store, the Illinois Lottery offers online and mobile play for all draw-based Illinois Lottery games at illinoislottery.com. Players must be at least 18 years old.