Welcome to the new Illinois Lottery Retailer Resources page. The page has been updated to include even more news and product information to help you sell lottery products in your stores. As always, please be sure to activate new games as soon as you receive them and stock your bins full of the latest games. Good luck and happy selling!
Get your store ready for September 2021
This month, three new games, Win! It! All!, $1,000,000 Cash Celebration, and Triple Win (100% of profits go to Alzheimer’s care, support, education, and awareness programs in Illinois), launch on September 7. The Gold and Silver Premium Play tickets are still available. As of August, 23, 2021, Powerball now has three drawings a week: Monday’s, Wednesday’s, and Sunday’s.
Ensure you stay up-to-date and learn how to get your store ready by doing the following:
- Read the September/October 2021 edition of the Lottery Lowdown
- Review the latest Planograms, which can assist you in point-of-sale placement and inform you of the latest lottery products
- Download our Flyers in order to print and display in your retail location. We have added a Card Under 25 Reminder Flyer to make sure players know that, as a retailer, you will card those who appear 25 or younger. Play it safe.
- Check out the Educational Materials, including the September 2021 Sales Flyer, and Powerball Retailer FAQs
- Stay in the know with Important Updates, ranging from Claim Center changes to social distancing guidelines
New Year, Massive Money Sweepstakes
Encourage your players to enter the New Year, Massive Money Sweepstakes. In order to enter, players must buy a Powerball ticket at an Illinois Lottery retailer between September 7 and October 15 to receive a code, which is required for entry. The code will be included within the draw ticket messaging. Players should then visit ILNewYearMassiveMoney.com, register, and enter the code. 50 players from Illinois will win $500 and also have a chance to be one of five finalists that will be eligible to win $1,000,000 live on Dick Clark’s New Year’s Rockin’ Eve 2021/2022. Players are able to enter once per day. Click here to learn more.
Learn more about plus FIREBALL® changes
Changes to the prizes for the plus FIREBALL® add-on for Pick 3 and 4 took effect on August 22, 2021. Click here to find out more.
If you have additional questions or concerns, please contact the Retailer Hotline (1-844-806-8930).